To create a packaging concept appealing to musicians. The visual language needed to be supported by a strong brand story that would engage the demographic and could be carried into a wider campaign.
To position the product as part of a broader social movement with political messaging and a call for revolution, using hand-drawn elements and saturated colours to create a sense of spontaneity and anarchy.
URBAN / IRREVERENT / IMPROVISED
Student project, Shillington (2017)
Photography: Julia Franckh