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  <url>
    <loc>https://www.erobertson.design/logos-index</loc>
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    <lastmod>2023-08-25</lastmod>
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      <image:caption>Elephant is a creative agency that offers strategic insights coupled with digital content backed by high-quality production. By bringing strategy, production and creative under one roof, Elephant aims to offer clients a holistic service that is simple and efficient. This symbol abstracts the silhouette of an elephant into a bold simplified block with a dramatic condensed E for a head. This literally enacts the brand proposition by reducing the big idea of an elephant to a form that is simple and impactful.</image:caption>
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      <image:caption>Fedrigoni 365 is an annual collaboration involving designers, illustrators and photographers from throughout the UK, gathered together by an open call for entries. Each participant is asked to contribute a piece of work interpreting a date provided to them at random. In response to the brief for Fedrigoni 365/2021, this mark responds to the number ‘23’ and the seed word ‘double’. Exploration of the numbers 2 and 3 revealed similarities of form, which allowed the construction of an ambigram, playing on the idea of duality.</image:caption>
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      <image:caption>Tactical Tech is an international NGO working at the intersection of technology, human rights and civil liberties. It engages with citizens and civil-society organisations to explore and mitigate the evolving impact of technology on society. This logo explores the relationship between technology and humans by blurring the distinction between digital and analogue. While suggesting the visual language of computer coding, it was rendered using an Olivetti Lettera 32.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2fdcc7b1ffb670e16a18f5/1594053716328-X64QWD6QJRAE210RDJ10/Eleanor+Robertson_Willpower.jpg</image:loc>
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      <image:caption>Willpower is a charitable organisation which exists to encourage cocaine abstinence through acts of solidarity and by spreading information and knowledge. It provides medical advice as well as guidance on detoxification and support with sobriety. This logo visualises Willpower as a tower of strength, providing support and stability to those struggling with addiction. The vertical arrangement also suggests a line of cocaine, and can be interpreted as a wall or barrier marking an end to unhealthy behaviours.</image:caption>
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      <image:caption>Weisz Architects is a boutique architecture firm based in New York. The studio delivers bespoke and custom services for both residential and commercial projects. These share an elegant, minimal aesthetic and a sophisticated sense of form. To reflect the firm’s modern architectural design, this logo takes inspiration from the distilled form language of twentieth-century modernist marks. A W for Weisz and an A for Architects are abstracted to form a simple, elegant building.</image:caption>
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      <image:caption>Homes for Good is Scotland’s first social enterprise letting agency. The company has a vision of a better and more inclusive society where everyone has access to an affordable home. It makes quality homes accessible to everyone who needs to rent, especially those who are least likely to be able to access them. This logo transforms a terrace of house into arrows, symbolising access and upward movement.</image:caption>
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      <image:caption>Busaba is a group of Thai restaurants across London, founded by Alan Yau in 1999. Our rebrand coincided with Busaba’s 20th anniversary and was part of a drive to reenergise the brand while celebrating its 20-year legacy. The brief was to create an identity rich in meaning, reflecting Busaba’s founding Buddhist philosophy. The new logo represents a flower, alluding to the fact that ‘Busaba’ can mean ‘flower’ in Thai. It also references the shape of the gerbera flowers that greet guests in every restaurant. These symbolise impermanence and serve as reminder to live in the present moment. The petals of the flower logo are heart-shaped, drawing on two of the important philosophies that inform Busaba’s culture: ‘sookjai’ and ‘namjai’. ‘Sookjai’, meaning ‘happy heart’, has similarities to the Western idea of mindfulness. Meanwhile the principle of ‘namjai’, or ‘water of the heart’, encourages taking pleasure in acts of hospitality.</image:caption>
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      <image:caption>83 Dalston Lane is an independent event space in East London which hosts a variety of pop-up events, including supper clubs and workshops. The brief was to create an identity that would reflect the versatility of the venue and help to create a sense of community. 83 Dalston Lane is a pop-up event space, so the logo playfully enacts this by visualising the number 83 ‘popping up’. At the same time it is neutral enough to appeal to a broad audience, and to sit harmoniously alongside other logos in the case of partnerships and collaborations.</image:caption>
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      <image:caption>At the start of 2020, Leila and Tim approached me to design the stationery for their wedding in the French Alps. They knew they wanted a modern and elegant style with a connection to the venue and surrounding mountains. This symbol was a central feature across the wedding stationery – it was led by a Cistercian motif from the window of the abbey at Saint Jean D’Aulps where the ceremony was held. It was particularly effective on the letter-pressed invitations and as a versatile wooden hand stamp.</image:caption>
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      <image:caption>Fresh &amp; Dry is a health and hygiene brand focused on comfort and personal care. All products are made in the UK with safe, gentle and environmentally friendly natural ingredients that are suitable for sensitive skin. The brand launched with a flagship talc-free baby powder, positioned to rival market leader Johnson’s. The brief was to create an identity that would appeal to and build trust with mothers, reflecting the brand values of quality, integrity and transparency. The logo immediately tells mothers that they can trust Fresh &amp; Dry for the needs of their child by transforming the ampersand symbol from the brand name into a baby. This device also lets wider audiences know that the products are safe, gentle and suitable for sensitive skin.</image:caption>
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      <image:caption>Fedrigoni 365 is an annual collaboration involving designers, illustrators and photographers from throughout the UK, gathered together by an open call for entries. Each participant is asked to contribute a piece of work interpreting a date provided to them at random. In response to the brief for Fedrigoni 366/2024, this design responds to the number ‘18’. It is inspired by the online slang used by the hacker and gaming communities. This style of writing, in which letters are replaced with visually similar numbers, is commonly referred to as ‘leet’ or ‘1337’. A monospaced font, similar to those used in programming and coding, subtly nods to these themes.</image:caption>
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