SQUARE PEG'S

TYPE

Branding

BRIEF

To create a brand identity for a new laundrette in Bethnal Green to present to a local social enterprise for funding. The concept needed to help revive a sense of community in London’s East End.

SOLUTION

To draw on East End traditions in a way that engages modern audiences by bringing patterns and textures found in traditional pie and mash shops, as well as archive images, together with modern typography.

AUTHENTICITY / NOSTALGIA / TRANSFORMATION

Student project, Shillington (2017)
Photography: Mark Jackson & Huw Davies